About Us
YÊU is derived from the Vietnamese word for 'love' and is pronounced 'You.' Beauty is all about loving yourself and being unapologetically yourself - And that is the message we aim to communicate.
Our Vision
We aim to create an inclusive space where everyone feels secure, accepted, and empowered to be their true selves. Committed to breaking makeup stereotypes, we offer products that cater to all—regardless of gender, skin type or color. At YÊU, we believe that makeup is for everyone, and beauty is about being yourself.
Because when you feel secure in your skin, your beauty shines through.
Our Mission
At YÊU, we understand that beauty is not one-size-fits-all - it is unique to everyone. Therefore, we partake in science-backed research to understand diverse skin types and needs and formulate products that not only beautify but also nurture. Our mission is to create products that are a combination of makeup and care that empower you to experience makeup that adapts to your skin.
YÊU: Core Message
Beauty is a personal journey, and it goes beyond societal norms and stereotypes. Everyone is uniquely beautiful, and YÊU is conceived to help every individual highlight their natural beauty, rather than fitting into standards. We celebrate diversity—whether it’s the beautiful range of skin tones, different skin, their types and genders.
The Science Behind Our Makeup
- Formulated Under Expert Supervision
- Skin Research
- Customized and Specialized Makeup Solutions
- Targeted Formulations for Diverse Skin Requirements
- Innovative TecCos™ Technology