About Us

"Love your skin unapologetically with all the pores, textures and scars that’s what makes you."

We celebrate unique skin types, so everyone feels secure, accepted, and empowered to be their true selves. 

Beauty is a personal journey, and it goes beyond societal norms and stereotypes. We aim to create an inclusive space where YÊU is conceived to help every individual highlight their natural beauty, rather than fitting into standards.

We offer products that are personalized according to Indian unique skin type. Regardless of gender or color. 

We spend 17,000+ hours researching to understand diverse skin types of India. Our mission is to create products that are a combination of makeup and care that take care of your skin from inside and empower you to experience makeup that adapts to your skin making your natural beauty shine through.

“Because when you feel secure in your skin, your beauty shines through.”