In an age of social media validation, standing out has becoming paramount. But we at YÊU Cosmetics want you to blend in. Beauty isn’t a one-size-fits-all concept and it shouldn’t be limited to just a few parameters. And this is where our story begins!
With YÊU Cosmetics, we didn’t want to make products that make you ‘look good’. We genuinely want you to feel good. With YÊU Cosmetics, we want to break barriers in terms of skin type, tone, texture or anything that has been traditionally marked as unconventional. We understand that beauty comes in many shapes and sizes, and we have products to fit that one box – yours.
But for us to really show that we have skin in the game, YÊU Cosmetics went beyond just the surface level of offerings. That’s where we blended in a deep understanding of dermatology with technology and created our unique philosophy – TechCos. TechCos, or technology in cosmetics, helps us to go wide or narrow down on skin types, demystify the intensity of various skin related challenges and eventually, help us create products that are not only unique, but well balanced and safe.
What makes TechCos so special is the fact that we aren’t limiting it’s use just for us. In fact, at YÊU Cosmetics, our idea is to bring TechCos to the people and empower them with deeper knowledge about their own skin. To do so, we have brought to the world Grace.
Grace is an AI assistant who is here to help you get a deeper understanding of your skin as well as your preferences and help guide you towards better cosmetic choices. Despite being in a nascent stage, Grace AI is still pretty apt with it’s recommendations, and as time goes, we hope to make it a go-to tool for all things skincare.
For long, the beauty industry has been known to be exclusive rather than inclusive. And this is the mould we want break. As people become more accepting of their bodies and inner selves, there’s a change that’s brewing and we very much hope to be a part of it. At YÊU, we’re committed to inclusivity and diversity, offering products that work for all skin types. We combine cutting-edge technology with the art of cosmetics to deliver solutions that enhance natural beauty without compromising skin health. For us, diversity isn’t a keyword, but a guiding principle son how we want to design our products.
YÊU Cosmetics is more than just a beauty brand—it’s a movement towards inclusivity, innovation, and self-expression. We invite you to join us on this journey, where beauty is redefined, and individuality takes center stage. Welcome to YÊU, where your unique beauty is celebrated, and your skin’s needs are met with care.
